Scented Screen Printing Ink
Every marketer is looking for an edge to garner the attention of a potential buyer. When promoting a product launch, an event or trying to attract attention to a new offering, marketers all over the world leverage whatever they can to “be different” Using Scented Screen Printing Ink can help you do just that.
You don’t have to be a fragrance company to leverage the power of Scented Screen Printing Ink. Companies of all types and sizes can benefit from the power of one of humanities strongest memory lock and trigger … scent.
Scented Screen Printing Ink
It’s no secret that smells ring bells and helps the mind remember something easier than traditional memory recall. Using Scented Screen Printing Ink to trigger product or brand recognition is a well-hidden secret that has been known to fragrance companies for years, but just now is starting to make its way into the mainstream of direct consumer marketing.
We are always learning about new and interesting uses for Scented Screen Printing Inks, and last year when we started working with a pharmaceutical company for a unique application of scented screen printing, it was then that we realized that there are so many uncovered opportunities to market through a customer’s nose.
This particular pharmaceutical company was launching a new vaccine for swines. (Pigs) and their marketing director on a lark thought it would be interesting if all of the pharmaceutical reps attending the trade show could wear logo shirts that smelled like bacon. (brief pause) it’s not lost on me that a pharmaceutical company who produced a vaccine to help pigs stay alive … wants their shirts to smell like bacon) OK, regardless, we worked closely with the company to produce high quality trade show t-shirts that had the company and drug logo, that smelled like bacon.
The feedback that we received after the tradeshow was tremendous. With just over 80 sales people in attendance, the tradeshow hall was taking on the scent of breakfast. Yes, it was bacon all around.
I can tell you this, using Scented Screen Printing Ink to promote that new swine vaccination was not forgotten by many in attendance that day.
AMBRO Manufacturing is a contract screen printing, embroidery, sublimation and cut and sew company based in New Jersey. We have expertise in printing with Scented Screen Printing Ink. We are always interested in chatting about new and interesting projects that involve scented clothing.
If you would like to learn more about how Scented Screen Printing Ink can help you promote and market your product or company, please consider sending us an email or give us a call (908) 806-8337.
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